Design strategy is at the heart of our working process; it is a discipline divided into the three elements of wayfinding, communication and design. These translate our learning into specific requirements for the subsequent creative phases. For a wayfinding programme, it dictates what information is needed where, it guides the design of the physical devices and it helps direct the graphic communications.
We offer a wide range of branding services that cover a broad spectrum of businesses, organisations and public bodies. We asses and analise the organisations identity and core values, identify their unique offer, understand their target audience and develop a program of brand design.
We can deliver a full range of brand assests from design of the brand mark. Brand implementation to signage and stationary that can be complimented with full brand guidelines for further brand applications.
Our dynamic branding team are enthused by creating brand experiences and understand that each project is unique.
We tailor programs to be specific to your requirements from the creation of a brand strategy, development of brand assets, through to branding your environments with three dimensional realisation and product design, encompassing your personality and aspirations with an identity which delivers on all levels.
Wayfinding dictates what information is needed where, in order to facilitate easy, efficient navigation and to encourage people to use a space in a particular way. It includes the information needed at each point of a journey – its content, the level of detail and the hierarchy of information. It takes into account the needs of different users, and covers the whole journey seamlessly from the external environment, across transport modes encountered, right the way through to internal destination.
Our team of graphic designers all have specialised expertise in information design for the built environment. We understand the challenges of delivering information in a 3-dimensional format, where physical conditions such as lighting, reflection and crowds of people can have all a significant impact on its effectiveness. With reference to international standards, we test layout options to ensure information is presented in the most intuitive and easily understood manner.
Our digital team delivers creative vision with interactive web content and site construction as a seamless process.
website - We offer a range of design service to suite clients needs from simple websites to the more established with embedded interactivity and e-commerce.
digital map - We offer fully coded bespoke maps with GIS for web and mobile use with features including user location display, interactive markers & over layers, walk / cycle / drive trails and routes.
Our maps are very effective communication devices that convey a wealth of diverse information in a visually attractive, easy to interpret and accessible manner.
Based on international standards we have developed our own best practise mapping conventions and applied them to the challenges encountered by pedestrians wishing to understand their location, find their destination quickly or easily navigate around the urban realm.
The urban realm is a harsh and demanding environment where street furniture products of an inferior design and specification will quickly fail and become a liability. We know from many years of successful experience how to combine an innovative, creative approach with a design detail and material specification that delivers contemporary, street-wise, durable products.
We approach each design challenge as an opportunity to create a fit for purpose bespoke solution with a unique aesthetic.
We translate our design work for implementation across a broad range of material and finish specifications including printed communications. We support our clients with brand guidelines, design specifications and publications; valuable devices to cost effectively promote initiatives and convey design intent.